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COFFEE

The coffee industry: from planting to harvesting, from processing to the selection process, from creating the blend to exposing it to the art of roasting. These steps are the basis of Venturato coffee’s excellence.

 
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THE COFFEE PLANT IS AN EVERGREEN BUSH…

...belonging to the Rubiaceus family, Coffea species. Today, its two prime cultivated species are Coffea Arabica and Coffea Canephora, also called ‘Robusta’. In Abyssinia, where the plant has its origins, it grows spontaneously. In other cultivation areas—primarily those with a tropical climate—the plant was exported and grown by farmers.



Its fruit (drupe) is similar to a cherry and it contains two beans surrounded by a membrane called ‘parchment’ and a silvery film. The plant only begins producing its fruit after three years, but it continues producing for a long time, even dozens of years.

To those who drink coffee to relax or to concentrate, for those whose blood circulates with ‘caffeine’, to those who only drink one cup, but it has to be excellent. To those who are convinced that coffee is good for them and who insist on only serving the best. For those who have always thought that without coffee the flavor of life would be somehow lacking. For those who go crazy for coffee and who’ve never betrayed it with so much as a cappuccino.

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