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COFFEE

The coffee industry: from planting to harvesting, from processing to the selection process, from creating the blend to exposing it to the art of roasting. These steps are the basis of Venturato coffee’s excellence.

 
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THE COFFEE HARVEST

The coffee fruit can be gathered in one of two ways: stripping or picking.



stripping

Stripping consists in ripping the branches of all drupes, whether ripened or unripe, using one’s hands and the help of machines that beat the plant’s branches until the fruit falls. This is the cheapest system available, but it is also the worst one. With stripping, gatherers collect fruits that have reached the right level of ripening and sour fruit, including flowers, leaves etc.

picking

Picking is a far more costly system that is carried out by manually gathering coffee fruits, selected according to how ripe they are. This is an optimal method that requires gatherers with skill and dexterity; it guarantees excellent quality harvests.

To those who drink coffee to relax or to concentrate, for those whose blood circulates with ‘caffeine’, to those who only drink one cup, but it has to be excellent. To those who are convinced that coffee is good for them and who insist on only serving the best. For those who have always thought that without coffee the flavor of life would be somehow lacking. For those who go crazy for coffee and who’ve never betrayed it with so much as a cappuccino.

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